Why Coca-Cola Spiced Failed

The Other Leadership Problems And Challenges It Reveals

It should have Succeeded.

Coca-Cola Spiced.

The beverage that blended the traditional Coke Flavor with Raspberry Notes.

Designed to Attract Gen-Z Drinkers who are looking for “Punchier Flavors” and following the Swicy Trend.

The Raspberry Flavor chosen because, in Freestyle Drink Machines, the flavor was Selected more than 5 Million Times in 2022.

Coca-Cola was So Certain it would Succeed that they announced that this product would be a part of their Permanent Lineup.

Yet, only Six Months after being Released, Spiced is getting Pulled.

What happened?

Well, what if I were to tell you that Coca-Cola Spiced was Doomed from the Beginning?

Let’s look into it.

Coca-Cola has noticed it has had a much more difficult time attracting the younger generation.

They Noted that when creating this product “Specifically” for Gen-Z.

Why is the Coca-Cola company so Focused on gaining Gen-Z?

It has to do with Category Irrelevance.