What Makes A Good Business

Overcoming The Misconceptions To Create A Better Future

What Makes a Good Business?

This is a question that many people ask, but I believe that it is also a question often misunderstood.

Really, it comes down to a problem of Definition.

What is “Good”?

Often, when people think about a Good Business they Confuse it with a Profitable Business.

However, these terms do not necessarily overlap.

There are many Horrible Businesses that are Extremely Profitable.

Is it “Good” to knowingly create products and services that make Customers Sick and lead to an Early Grave?

Is it “Good” to make products and services that are Purposefully Designed to make Customers Addicted to them, regardless of what it does to their Wellbeing?

It is “Good” to use those Same Tactics of Addiction to Bleed Customers Dry to the point where they Struggle to Live?

It is “Good” for those same Businesses to Purposefully Underpay their Employees which only makes that Struggle More Difficult?

Is it “Good” for them to also Overwork their Employees, Contributing Significantly to their Burnout?