What Is The Best Format Of Content To Create In Business?

Video, Voice, Writing… Or Something Else?

I have Clients and Followers ask me this question frequently…

“What Type of Content should I Create?”

It is a fascinating question to ask.

Depending on who you ask, you’ll likely get several different Answers.

I’ll let you know the most popular types of Content being Created (spoken from the Perspective of someone who believes THAT is the best type of Content), and then I will tell you which is Truly the Best and Why!

Video Is Best!

Our eyes are attracted to the Visuals!

It doesn’t matter if we are looking at long-form or short-form Video.

People like to SEE.

You can use dynamic transitions and poppy visuals to keep the engagement going for longer!

Video is a dominant force in today’s world!

YouTube and TikTok are the top players currently, but Instagram Stories and even LinkedIn have seemed to cater more to these types of Content!

Not to mention the major Binging that occurs around the world!