VUCA In Leadership Psychophysiology

Cody Dakota Wooten, C.B.C.
4 min readNov 30, 2023

Understanding What It Does For Leadership

Let’s dive into a fun topic today — VUCA!

What the heck is that?

Well, it’s an acronym that has floated around since the 80’s, but has gained more attention over the past 2 decades.

What is it, and how does it play into Leadership Psychophysiology?

What Is VUCA?

V — Volatility

Volatility refers to the speed of change in an industry, market, or the world, at large.

The faster that things change, the more Volatile it is considered.

In our world today, things tend to move FAST!

Not everything, but MANY things move at incredible speeds.

This makes many aspects of life very Volatile today.

U — Uncertainty

Uncertainty refers to how well we can predict what will occur in the Future.

Many factors go into how well we can predict things.

Familiarity with a subject is greatly helpful.

If we struggle to understand what will occur, then it is considered very uncertain.

C — Complexity

Complexity refers to the number of factors that need to be taken into account within a certain context, as well the the relationships between those factors.

If there are many Factors to consider, the topic is Complex.

If there are many aspects of relationships to consider within those Factors, it adds to that complexity.

The larger the system of factors and relationships, the more things we must consider within that topic.

A — Ambiguity

Ambiguity refers to how much clarity we have in something.

If things are simple to understand, the Ambiguity is low.

If we have a tough time understanding what is supposed to be done, what is supposed to occur, or what factors in, then Ambiguity is high.

As Ambiguity increases, it becomes more difficult to understand the situation as we lose clarity on what is…



Cody Dakota Wooten, C.B.C.

Founder of the Leadership Guide, helping Entrepreneurs, C-Suite Executives and Business Owners unlock their Heroic Potential, and Evolve into Legendary Leaders