Understanding The Payoff

Cody Dakota Wooten, C.B.C.
5 min readDec 8, 2023

Why Most People Fail To Get Seen In Entrepreneurship And Leadership

This has been a WILD year for me!

I speak with a LOT of Entrepreneurs and Leaders who have a desire to stand out in the marketplace.

Many struggle to get Visibility on ANY of their work.

That’s the reality for most people in Business, but that hasn’t been my Experience this year.

In less than 1 year, I have received 16 Nominations and Awards for my work.

What has led to this Payoff, where most people never get ANY Payoff?

Well, there are a few factors you must know to Understand the Payoff.


The first place most people Struggle is that they don’t play into their Strengths.

Talk to most Failing Entrepreneurs and Leaders, they will have a similar piece of advice.

“Be everywhere.”

It’s terrible advice!

Every Platform where you can get seen requires different sets of Skills and Abilities.

Some require amazing Design Skills.

Others require exceptional Physical Presence.

I chose to Focus on only ONE activity this year for the ENTIRETY of my marketing — Writing.

The reason is because my thoughts are most clear when I Write, and it is something that I truly enjoy!

It’s not for everyone, and I would never try to convince you that’s how YOU should do it, but it has been PERFECT for me!

By Focusing on what I’m Strong at, I haven’t been Wasting Efforts on creating mediocre material while losing progress on where I’m Strong.

Don’t be everywhere!

Be where you are Strong!

Now, you can be in multiple places that play to your Strengths — I publish to 4 platforms and use links through social media to direct to those Platforms.

However, you won’t see me creating Beautiful graphics because it’s not something I’m good at.

I USED to try to be everywhere, however I’ve had FAR more Success by only Focusing…



Cody Dakota Wooten, C.B.C.

Founder of the Leadership Guide, helping Entrepreneurs, C-Suite Executives and Business Owners unlock their Heroic Potential, and Evolve into Legendary Leaders