Understanding The Payoff

Cody Dakota Wooten, C.B.C.
5 min readDec 8, 2023

Why Most People Fail To Get Seen In Entrepreneurship And Leadership

This has been a WILD year for me!

I speak with a LOT of Entrepreneurs and Leaders who have a desire to stand out in the marketplace.

Many struggle to get Visibility on ANY of their work.

That’s the reality for most people in Business, but that hasn’t been my Experience this year.

In less than 1 year, I have received 16 Nominations and Awards for my work.

What has led to this Payoff, where most people never get ANY Payoff?

Well, there are a few factors you must know to Understand the Payoff.

Strengths

The first place most people Struggle is that they don’t play into their Strengths.

Talk to most Failing Entrepreneurs and Leaders, they will have a similar piece of advice.

“Be everywhere.”

It’s terrible advice!

Every Platform where you can get seen requires different sets of Skills and Abilities.

Some require amazing Design Skills.

Others require exceptional Physical Presence.

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Cody Dakota Wooten, C.B.C.

Founder of the Leadership Guide, helping Entrepreneurs, C-Suite Executives and Business Owners unlock their Heroic Potential, and Evolve into Legendary Leaders