The Booming Sleep Tourism Industry

A Genius Concept Or A Sign Of Something Else?

If Sleep is your Business, then Business looks good!

Earlier today, I read that the Sleep Tourism Industry has been booming, and is expected to reach $400 Billion!

In some resorts, they are using AI-Assisted Mattresses to aid in Sleep.

Other resorts utilize Therabody SmartGoggles, mocktails, and herbal teas to help tourists reach peaceful slumber.

Some of these options can reach over $8k per night!

This leads us to the question — Are these Genius Concepts or a Sign of Something Else?

I apologize for the Leading Question — it is a False Dichotomy because the answer is…

Both!

These hotels are seeing a Need in the Marketplace, and indeed they are coming up with a plethora of potential Solutions to that need.

Now, not all of the Solutions are genuinely helpful, that is a different conversation altogether.

Scientifically speaking, some of the offerings are placebos at best, and questionable at worst (having my Sleep, Stress Management, and Recovery Coach certification, I’ve looked into the Research of these).