Is ROI The Wrong Measurement Of Success?

Defining A New Kind Of Return Of Greater Value — ROPI

When you discover things are Broken, you have to begin to ask…

Why?

What is it that Causes the Breaking to Occur?

I’ve talked about the Expansion Disease in Leadership Before.

There are also the Misconceptions of What makes a “Good” Business.

When you look at these, you begin to have a Realization…

What We Measure Impacts What We Strive for in Business.

It becomes a Central Focus for Everyone in the Organization.

If you Measure the Wrong Things, You’ll Get the Wrong Results.

One Form of this is known as “Vanity Metrics”.

These are Measurements that Fail to Produce Revenue for an Organization.

Likes.

Comments.

Those are Common “Measurements” that Fail to Produce Revenue.

But, if we Know that the Entire Business Model is Broken…

Then we have a Deeper Problem than Vanity Metrics.

I’ve talked about Designing a Regenerative Legacy as the Business Model for the Future.